Program
Two proven methods, one goal: clarity on what to build, before building it. Here is what to expect, day by day and what you will have at the end.
Book a free discovery callFoundation sprint
Two focused days to define who you are building for, what you are up against, and why customers will choose you, before a single screen gets designed.
Created by Jake Knapp and John Zeratsky, the makers of the Design Sprint, for teams at the start of something big. Now that anything can be built fast, deciding what to build is the real bottleneck. The Foundation Sprint turns that decision into a structured two-day process instead of months of drift.
Day 1
The basics
Make the fundamentals explicit: exactly who the customer is, which problem is painful enough to justify switching, what genuine advantage your team brings, and who or what you are really competing against, including the option to do nothing.
Differentiation
Find the qualities where you can be radically better than every alternative, plot them on a chart that puts you alone in the top-right corner, and turn them into two or three principles that guide every decision that follows.
Day 2
The options
Before committing to one direction, generate real alternatives. Each approach gets a one-page summary: what it is, why it could work, and a sketch of how it might.
The decision
Evaluate every approach through a series of lenses: the customer's view, the pragmatic view, the growth view, and the money view. A first bet and a backup plan emerge, and the results become your founding hypothesis.
End of sprint
- A founding hypothesis: who you serve, what you solve, and why customers will choose you over every alternative.
- A differentiation chart and product principles that keep later decisions honest.
- A first-choice approach plus a backup plan, judged from multiple perspectives.
- A scorecard of assumptions, ready to be tested in a design sprint.
The outcome: Direction for the whole project on one page, two days after starting.
Design sprint
Four focused days from open question to a real prototype. Decide, sketch, and prototype, without building anything.
Invented by Jake Knapp at Google in 2010 and proven at Google Ventures across more than a hundred companies, from Slack to Flatiron Health. The Design Sprint compresses months of debate into a few structured days that end with something no meeting can produce: a real, testable prototype.
Day 1
Map
Set the long-term goal, turn fears into concrete questions for the week, and map how customers move through the problem. Expert interviews fill the gaps, then one target moment is chosen to focus on.
Day 2
Sketch
Review existing solutions worth remixing, then everyone sketches alone: structured, step by step, ending in a detailed solution sketch. Sketches stay anonymous, so ideas win on merit, not on who drew them.
Day 3
Decide
Review every sketch in silence, critique each one in minutes rather than hours, and choose the strongest direction. The winning ideas become a step-by-step storyboard for the prototype.
Day 4
Prototype
Build a facade that looks and feels real in a single day, just enough to draw honest reactions from customers, without writing a line of production code.
End of sprint
- A realistic prototype of the strongest direction.
- A storyboard of the winning solution, the blueprint the prototype is built from.
- A clear target and long-term goal for the product, defined on day one.
- A ready-to-run test plan, so your team can validate it with real users.
The outcome: A real prototype and a plan to test it, four days after starting.